Designated Agency FAQs
General
Practising Designated Agency Basics
Confidentiality in Designated Agency
Forms and Agreements in Designated Agency
Changing Brokerages and Agency Models
Adding a Designated Agent
Teams in Designated Agency
Teams and Agreements
Teams and Assistants
Teams and Advertising
Co-Listings and Designated Agency
Other Important Questions
General
What is designated agency?
Are there benefits of designated agency?
You decide. Arguably, consumers see their relationship as being with the individual licensee with whom they interact, so designated agency is consistent with consumer expectations. When properly practiced, it eliminates the conflicts of interest under common-law that arise when two licensees in the same brokerage represent the buyer and seller, in the same transaction.
In a common-law brokerage, two licensees may, for example, have an agency relationship with a seller and a buyer, respectively.If the buyer client were to decide to offer on the seller client’s property, the concurrent representation of two opposing parties in a single transaction would create an inherent conflict of interest, based on the principles of common law. Per the By-law, this would require a change in representative capacity to eliminate this conflict of interest since the brokerage is legally unable to provide sole agency representation to parties on competing sides of a transaction.
A licensee working under designated agency is the sole agent for each of their clients. Therefore, they are able to maintain that agency relationship, even in an “in-house” transaction, as long as both buyer and seller are represented by two different designated agents within the same brokerage.
As a result of these differences, the instances of concurrent representation conflicts of interest arising has the potential to be reduced when a brokerage adopts the designated agency model. This results in more clients being able to maintain full agency benefits from the licensees who represent them.
Practising Designated Agency Basics
What happens if a buyer and seller in a single transaction are represented by two different designated agents, who are licensed by the same designated agency brokerage?
What happens if two or more buyers competing for the same property are represented by two different designated agents, who are licensed by the same designated agency brokerage?
The buyers would each have a BDBA with their respective designated agent. Each designated agent must maintain the confidentiality of their client’s information, act solely in their client’s best interests and provide full agency representation.
What happens if the same designated agent at a designated agency brokerage represents a buyer and seller in a single transaction?
I only intend to introduce my buyers to properties where my commission is paid by the seller. Is that okay?
No. The BDBA (as well as the common-law buyer brokerage agreement, “BBA”) and the Commission By-law require licensees to seek out and advise the buyer of available properties in the market area which may meet the buyer’s requirements, including those listed with other brokerages, those “for sale by owner” and all other available properties known to the licensee. Industry members who do not intend to introduce their buyers to;
- a “For Sale By Owner” where the seller is not prepared to remunerate the buyer’s brokerage;
- an exclusive listing with a brokerage that is not offering any cooperating brokerage commission; or
- an MLS® listing where the cooperating brokerage commission being offered is less than the licensee is prepared to provide their services for (including Mere Postings);
must ensure that their signed BDBA (or BBA) reflects this limited representation. Without the written lawful instruction to not show such properties or represent their client in such circumstances, the designated agent may breach the By-law and their fiduciary duties to their client. It is imperative that licensees wishing to represent buyers reach a clear, written, understanding with their client at the start of their representation about compensation and the nature and extent of the services they are prepared to provide.
Remuneration expectations are laid out in the BDBA (or BBA) and any changes to the remuneration must be properly documented and authorized in a written amendment to that agreement.
Confidentiality in Designated Agency
How are privacy and confidentiality different under designated agency?
Under common-law agency, the service agreement and agency relationship is between the brokerage and the client. The agency obligation of client confidentiality—whether personal information, information relating to the service agreement or relating to a specific transaction—is owed at the level of the brokerage. The brokerage is responsible for keeping client information confidential from third parties, but not from other licensees within the brokerage. This means, even though a client may only deal with one specific licensee, the client’s file is theoretically available to all licensees in the brokerage, and the knowledge of the specific licensee is attributed by law to all other licensees in the brokerage. All licensees in a common-law brokerage are legally deemed to have the same knowledge of each client.
Under designated agency, the agency obligation of client confidentiality is owed at the level of the licensee acting as the designated agent. The brokerage is still responsible for keeping client information confidential when dealing with third parties. The brokerage must also ensure each licensee within the brokerage keeps their own clients’ information confidential from other licensees licensed within the brokerage who are not acting as designated agents for the same clients. The brokerage and the designated agent undertake that they will not disclose any confidential information concerning the client to any other designated agent at the brokerage unless authorized by the client or required by law. This responsibility also pertains to any unlicensed employee of the brokerage or designated agent.
I am a salesperson at designated agency brokerage and I need advice on a transaction. Can my broker give me advice?
Potentially. Brokers have obligations under the Commission’s By-law to supervise the activities of their licensees, which include ensuring the business of the brokerage is carried out competently. Despite the fiduciary obligations between the client and the designated agent established under designated agency, the broker still must comply with the By-law by adequately supervising the designated agents and ensuring the designated agents are compliant with the Act, Commission By-law and the brokerage’s policies.
In order to ensure you are simultaneously supervised and assisted, one of the following may take place;
- The broker may provide hypothetical advice to broad questioning, while continuing to treat the interests of the seller and\or buyer in an even-handed and objective manner. If this option has any potential to create a conflict of interest with the broker the risk of conflict increases substantially in cases where the buyer and seller are clients of the brokerage to a particular trade.
- The broker may assign an additional second designated agent to help represent the client. Again, if there is a potential conflict, the risk of conflict increases substantially.
- The broker may advise if the designated agent(s) is violating a provision of the Act or a By-aw, and suggest they review specific sections of the appropriate legislation.
In each of these scenarios, the broker acts as a supervisor but can provide some assistance and advice regarding a transaction. Regardless of the approach, your duty of confidentiality to the client is paramount and you must take every action to ensure that their information is protected.
Forms & Agreements in Designated Agency
When must a seller or buyer sign an agency Agreement?
In a designated agency brokerage, is it necessary to have written agency agreements with buyers, and which form do I use?
Changing Brokerages and Agency Models
I am a designated agent with several buyer and seller clients. Are these my clients?
I work at a designated agency brokerage, and am changing brokerages. Can I take my clients with me?
If my brokerage changes agency models, do unrepresented parties need to sign new unrepresented party acknowledgements?
If my brokerage changes agency models, do I have to get new Agreements of Purchase and Sale/amend existing Agreements?
Adding a Designated Agent
If I am in a designated agency brokerage, who can take care of my clients if I am sick or away on vacation?
Does a client have to be notified and provide a signature to authorize a replacement (or additional) licensee to become their designated agent?
Must a licensee who hosts an open house for the seller’s designated agent always become a designated agent for the seller?
Teams in Designated Agency
Why is there a difference between what teams are required to do under common-law and under designated agency?
Under common-law agency, the agency relationship is between the client and the brokerage. All licensees within the brokerage represent the clients of brokerage and are deemed to know all relevant information about those clients. For example, when any licensee at a common-law brokerage takes a listing, every licensee at the brokerage is immediately considered to be a representative of that seller and owes that seller undivided loyalty, advice and advocacy.
When it comes to teams under common-law, team members can freely share information about brokerage clients amongst themselves, because licensees at common-law brokerages have always been free to share information about brokerage clients.
Under designated agency, agency relationship is between the client and the designated agent specified in the brokerage agreement only. Unlike under common- law agency, when any licensee at a designated agency brokerage takes a listing, only the licensee specified in the brokerage agreement as the designated agent represents the seller and owes that seller undivided loyalty, advice and advocacy. It is the brokerage’s responsibility to put policies and procedures in place to protect the confidential information of all brokerage clients and ensure the designated agent does not communicate any of the client’s confidential or sensitive information to other licensees of the brokerage. This is why a designated agency brokerage can represent a buyer and a seller in a single transaction with full agency representation to both parties.
Teams and Agreements
As broker, what documents do I need in place for each team operating with my brokerage?
Do the names of all team members have to be included as the designated agent on designated brokerage agreements?
What if I am part of a large team and there isn’t enough room on the brokerage designate section?
Can a single member of a team be appointed as the designated agent of a buyer or seller?
No. As team members share, or are deemed to share, confidential information of their clients, all members of the team must be listed as the designated agent of any buyer or seller represented by the team or any of its members. Where both the buyer and the seller are being represented by the team as the designated agent, they must agree to the team limiting its agency obligations in transaction brokerage. Teams cannot "split up" in an effort to avoid conflicts of interest.
If a designated agency relationship has already been established with one party but has not yet been established with the other party, there is also the option of all team members being the designated agent for the first party, and all team members treating the second party as an unrepresented party.
Who is required to sign service agreements and related documents that I prepare (i.e. amendments to seller/buyer designated brokerage agreements)?
When I am preparing service agreements and service-related agreements, how do I fill out the section that identifies who the brokerage designates?
When I prepare an agreement of purchase and sale for a buyer, how do I complete the agency relationship disclosure section of that agreement?
Whose name do I write in the agency relationship section for the seller if they are represented by another brokerage?
Teams and Assistants
If I have an unlicensed assistant, are we a team and can we advertise as a team?
Teams and Advertising
I want to advertise as being part of a team, but also on my own. Is this okay?
Can my team have a team logo and can I advertise using that logo?
Our advertising has our team picture. Is that okay?
Our For Sale signs and business cards contain our team name, but are individualized for each person with their own picture, name and phone number. Is that okay?
Who approves my team name/logo?
Another licensee and I want to advertise our services jointly to save money. Does this make us a team?
No. Not unless your advertisement makes you and the other licensee appear;
- to be working together to provide real estate services,
- to be a single entity, and
- under a collective name, like team or group.
I am not part of a team. What do I need to know about co-advertising?
My For Sale sign has my brokerage name and my team name on it. Can I add a rider to the sign that has my name on it?
If I am on a team and we advertise together, may we list individual phone numbers for each team member in the advertisement?
Co-Listings and Designated Agency
How does designated agency apply to a co-listing between two different brokerages?
Within a designated agency brokerage, if a licensee lists their own property with another licensee within the same brokerage, can a third licensee at the brokerage act as the designated agent of a prospective buyer client?
Yes. Within a designated agency brokerage, if a licensee (#1) lists their own property with another licensee (#2) within the same brokerage, a third licensee (#3) at the brokerage can act as the designated agent of a prospective buyer client.
Under the designated agency model, licensee #1 (the seller) and #2 cannot share confidential information with licensee #3 (who represents the buyer) or vice versa.
Due to the sensitive nature of this type of transaction, brokerages and their licensees should proceed with caution and ensure that the buyer is fully aware of the unique situation. Licensee #1 (the seller) will be required to provide the usual written disclosure of their interest in the trade to the buyer, and of their licence status, when presenting the offer.
The latter also applies where a licensee wishes to purchase a property listed by their brokerage where another licensee is representing an (unlicensed consumer) seller.
Other Important Questions